EDUCATION

BS in Psychology Union College (NY), Class of 2014

DESIGN EXPERIENCE

Product Designer, Health IQ – January '18 - Present

Worked closely with CEO, developers, & stakeholders across the business leading the design of 3 new digital products, a complete rebrand & website redesign. Revamped company email system, 3x’ing click-through & revitalized online ad marketing, halving CPL, doubling ROAS, and 2x'ing Landing Page efficiency.

• Product/UI design – Design & manage major customer & business products – a new client app, a new all-digital client experience, a custom sales agent tool/CRM, redesigned flagship quiz product, among others‍

• Web design – Complete website redesign (twice) & landing page optimization – improving click & conversion metrics by 190%‍‍‍

• Brand/Visual design – Lead designer for complete company rebrand, email system overhaul & the optimization of ads & landing pages

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Visual Designer, UpGuard – August '16 - October '17

Grew from untrained dancing design monkey to VP of Design’s right-hand man, touching all aspects of the company from ads, to landing pages, to a complete rebrand and 2 web redesigns. I received praise for my meticulous, dedicated approach to any project & infectious enthusiasm & optimism.

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Communications Assistant, Capital Region Chamber – August ‘13 – June ‘16

Managed website & email system, designing digital/print graphics for events & communications.

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Graphic Designer, Union College (NY) – July '13 - July '14

Designer responsible for print & digital graphics requests from various campus departments.

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FREELANCE WORK

I don’t actively seek freelance clients, but I’m approached regularly by acquaintances, friends and referrals with small projects that I take on in my free time.